I continued contacting businesses about receiving Babies screening passes on Tuesday. I also worked on uploading pictures from past events to the PRO online reporting site for Death at a Funeral. Our comedy night at Othello's didn't work out so I spent a lot of time researching other ideas and seeing what else I could do before the movie came out that Friday. Blogging has become a part of my daily Moroch activities as well. I blogged about movies that originated as books and what to look out for this summer in theaters.
Thursday I entered all the information from the Death at a Funeral media promotions into PRO. I put in entries for TV4OU, The Wire, KALU at Langston and Pioneer Gazette at OCCC. Then I wrote a blog about Death at a Funeral and some of the issues that the movie has raised or brought more attention to. I also mailed the Babies screening passes and posters and mailed Death at a Funeral tissue packs to radio stations. We are working on a new movie called Just Wright, starring Queen Latifah. She plays a physical therapist who lands a job helping a NBA star (also her best friend's boyfriend) and has to figure out what to do when she starts to fall for him. I brainstormed promotional events for the movie and researched locations in Oklahoma City and Tulsa.
My work on Friday all took place at OU, so I didn't need to drive up to the city. I flyered the campus again for Death at a Funeral, because the movie was coming out that day. Later that night I went to the Film Series' movie Invictus, where I handed out promotional items and posters and held drawings for t-shirts. This took the place of the Othello's night for the main promotional event for Death at a Funeral.
Tuesday, April 20, 2010
Monday, April 12, 2010
Week 9
Blogging was my main task Tuesday. I brainstormed and researched blog topics for Moroch's blog. They write for an audience of film studios and locals interested in film. We do a lot of giveaways promoting films. I wrote a blog about the trend of 3-D movies and one promoting Death at a Funeral with screening pass giveaways. Later that day I also brainstormed promotional events for The Karate Kid. Ideas involved screenings of the original movies, a karate demo and workshop and a sumo wrestling inflatable game. I also gathered items I needed for future Death at a Funeral promotions and organized the storage room...again.
Thursday was a lot of mailing. I located and contacted seven different locations who agreed to receive, display and distribute Death at a Funeral items. I then packaged up and mailed 14 boxes (2 each) of items. I also mailed Runaways items to local and Tulsa radio stations. I left early Thursday to post movie posters for The Runaways and Babies on campus. I focused on Dale Hall and the Film and Video studies building.
Friday mailings continued, but I mainly worked on Babies. We chose winners from the Death at a Funeral blog, so I packaged and mailed their prize T-shirt and screening passes. For Babies, Moroch was in the process of putting together a spreadsheet of OKC organizations. I finished filling out the chart, which took a lot of online research. Then I e-mailed and called the places on the list about receiving advance screening passes.
That night I took a large cardboard cut-out of the Death at a Funeral cast to OU's Meachem Auditorium, along with t-shirts, promotional tissue packs, posters and screening passes. Fridays, Meachem has several showings of a movie that is not yet out on DVD, and a lot of students attend. I set up in the lobby so that I could hand out items to people between screenings and get them to take pictures with the "cast." I got rid of everything I brought!
Thursday was a lot of mailing. I located and contacted seven different locations who agreed to receive, display and distribute Death at a Funeral items. I then packaged up and mailed 14 boxes (2 each) of items. I also mailed Runaways items to local and Tulsa radio stations. I left early Thursday to post movie posters for The Runaways and Babies on campus. I focused on Dale Hall and the Film and Video studies building.
Friday mailings continued, but I mainly worked on Babies. We chose winners from the Death at a Funeral blog, so I packaged and mailed their prize T-shirt and screening passes. For Babies, Moroch was in the process of putting together a spreadsheet of OKC organizations. I finished filling out the chart, which took a lot of online research. Then I e-mailed and called the places on the list about receiving advance screening passes.
That night I took a large cardboard cut-out of the Death at a Funeral cast to OU's Meachem Auditorium, along with t-shirts, promotional tissue packs, posters and screening passes. Fridays, Meachem has several showings of a movie that is not yet out on DVD, and a lot of students attend. I set up in the lobby so that I could hand out items to people between screenings and get them to take pictures with the "cast." I got rid of everything I brought!
Saturday, April 10, 2010
Week 8 & Easter
When I came into Moroch Tuesday there were boxes of Joan Jett CD's, her biography and memorabilia books. I had already researched locations for The Runaways promotions, so all I had to do was call those places about receiving some of the books and CD's in exchange for displaying and/or distributing movie posters. I got okays from 6 places in Oklahoma City and 4 in Tulsa, which was perfect for the amount of stuff we had. I continued researching locations and organizations for The Karate Kid this week, bringing the number of places in each Oklahoma City and Tulsa up to over 100. I also worked on compiling a 2010 events calendar for Oklahoma City so we don't have to start from scratch researching events for each movie.
I had to learn a computer system for Death at a Funeral promotions. The studio has a portal where all Moroch branches can log on and submit their work, plans and pictures all in one place. I read some instructions e-mails then posted pictures from the poster posting I did last Friday.
Thursday, I packaged up all The Runaways items for the appropriate destinations and mailed them off. My boss, Katie, helped, which was nice since packaging items takes way longer than you think it would. After I was done, I learned how to format a studio report and wrote one for The Runaways. I listed the work we had done for the film so far, who we have contacted, etc., then submitted it!
The office closed early Thursday and was closed Friday because of a company-wide policy for Easter.
I had to learn a computer system for Death at a Funeral promotions. The studio has a portal where all Moroch branches can log on and submit their work, plans and pictures all in one place. I read some instructions e-mails then posted pictures from the poster posting I did last Friday.
Thursday, I packaged up all The Runaways items for the appropriate destinations and mailed them off. My boss, Katie, helped, which was nice since packaging items takes way longer than you think it would. After I was done, I learned how to format a studio report and wrote one for The Runaways. I listed the work we had done for the film so far, who we have contacted, etc., then submitted it!
The office closed early Thursday and was closed Friday because of a company-wide policy for Easter.
Monday, March 29, 2010
Week 7
Tuesday I was able to contact the radio station at Langston University, KALU, about screening pass giveaways for Death at a Funeral. They were excited about using the passes, so next week I will be sending passes to KALU at Langston and The Wire at OU. I also started working on a new film, Babies. It's a documentary of sorts following the early lives of four babies in different areas of the world. The target audience is older, interested in film as an art, and mainly women and/or mothers. I brainstormed promotion ideas and researched locations to mail promotional materials to.
Thursday I researched "Mommy Bloggers" around Oklahoma City to contact in the future about promotions for a new movie, Babies. It turns out it is really hard to find bloggers from around the OKC area. I then had to call movie theaters in Oklahoma City and Tulsa to find out who their general manager was for future screenings. This was also surprisingly hard, as most theater numbers only tell you showtimes and do not let you reach a person, much less upper management. After that I began working on The Runaways, starring Kristen Stewart and Dakota Fanning, researching locations for poster placements and giveaway hosting. I looked up record stores, vintage stores and some locally owned boutiques in Oklahoma Ciy and Tulsa. I also put together eulogies for various entertainment journalists from a promotional site for Death at a Funeral.
Make a Eulogy
Friday I put up posters and postcards around the OU campus and in area establishments like Starbucks, Tea Cafe, the OU visitor's desk for Death at a Funeral.
Thursday I researched "Mommy Bloggers" around Oklahoma City to contact in the future about promotions for a new movie, Babies. It turns out it is really hard to find bloggers from around the OKC area. I then had to call movie theaters in Oklahoma City and Tulsa to find out who their general manager was for future screenings. This was also surprisingly hard, as most theater numbers only tell you showtimes and do not let you reach a person, much less upper management. After that I began working on The Runaways, starring Kristen Stewart and Dakota Fanning, researching locations for poster placements and giveaway hosting. I looked up record stores, vintage stores and some locally owned boutiques in Oklahoma Ciy and Tulsa. I also put together eulogies for various entertainment journalists from a promotional site for Death at a Funeral.
Make a Eulogy
Friday I put up posters and postcards around the OU campus and in area establishments like Starbucks, Tea Cafe, the OU visitor's desk for Death at a Funeral.
Tuesday, March 23, 2010
Week 6 aka Spring Break
This past week was pretty slow.
Since it was spring break and a lot of my work is with colleges, I couldn't get much work done on the Death at a Funeral promotions. All of my contacts were gone for the week.
I spent most of my time at Moroch on Tuesday and Thursday doing more location research for the remake of The Karate Kid. The movie comes out in June, but we are doing six or seven advance screenings in both Oklahoma City and Tulsa so there are a lot of seats to fill!
Wednesday I attended the advance screening for The Bounty Hunter in Bricktown. I was surprised how full the theater was. Apparently people had been lined up since 5 p.m. for the 7:30 p.m. screening! I got to bypass the lines by saying I was with Moroch. The movie was pretty entertaining.
I was supposed to go to Skky Bar and take pictures of The Bounty Hunter After-Screening Party, which is why I was in Oklahoma City. When I got there, however, none of the promo items we had sent them were displayed. I found the night manager who told me they had already done the promo night over the weekend...So no pictures.
Since it was so slow last week they told me not to come in Friday. So I got a little bit of a spring break, too!
Since it was spring break and a lot of my work is with colleges, I couldn't get much work done on the Death at a Funeral promotions. All of my contacts were gone for the week.
I spent most of my time at Moroch on Tuesday and Thursday doing more location research for the remake of The Karate Kid. The movie comes out in June, but we are doing six or seven advance screenings in both Oklahoma City and Tulsa so there are a lot of seats to fill!
Wednesday I attended the advance screening for The Bounty Hunter in Bricktown. I was surprised how full the theater was. Apparently people had been lined up since 5 p.m. for the 7:30 p.m. screening! I got to bypass the lines by saying I was with Moroch. The movie was pretty entertaining.
I was supposed to go to Skky Bar and take pictures of The Bounty Hunter After-Screening Party, which is why I was in Oklahoma City. When I got there, however, none of the promo items we had sent them were displayed. I found the night manager who told me they had already done the promo night over the weekend...So no pictures.
Since it was so slow last week they told me not to come in Friday. So I got a little bit of a spring break, too!
Sunday, March 14, 2010
Week 5
Tuesday I did a lot of packaging and mailing. I sent Barbie's to radio stations (For a new Barbie DVD movie promotion), postaged a stack of letters and screening passes, and packaged Bounty Hunter promotional items for Skky Bar. The items were for an after-screening party the following Wednesday.
I also did research on Langston University and other Oklahoma City area colleges to start planning Death at a Funeral promotions at.
I continued my research for Death at a Funeral promotions Thursday. I outlined a plan for the film's promotional events and began contacting people, venues and media about the plans.
I also sat in on my first official conference call for Death at a Funeral! Moroch agencies from all over the country were on the same call. They mostly just talked about the basics about what they wanted to do and the publics they wanted to reach. One thing they said that I hadn't thought of was targeting March Madness events.
Friday I went to the restaurant Tea Cafe in Norman instead of Moroch. I had planned a promotion day for The Bounty Hunter there. I got there early to put up posters, put together the prize packs and decorate and set up the Enter to Win box. I spent most of the day there, making sure things ran smoothly and taking pictures for the studio report.
Saturday my boyfriend and I donned Bounty Hunter t-shirts and handcuffs (and green) and went to the St. Patrick's Day parade in Oklahoma City. We each had about 300 mini posters to hand out to the parade crowd. We had fun, and it was surprising to see how excited people got about them! We came back with only about 40 each, so we handed out a lot. I took pictures at the parade for the film studio report as well, which turned out to be harder than expected while being handcuffed and holding posters!
I also did research on Langston University and other Oklahoma City area colleges to start planning Death at a Funeral promotions at.
I continued my research for Death at a Funeral promotions Thursday. I outlined a plan for the film's promotional events and began contacting people, venues and media about the plans.
I also sat in on my first official conference call for Death at a Funeral! Moroch agencies from all over the country were on the same call. They mostly just talked about the basics about what they wanted to do and the publics they wanted to reach. One thing they said that I hadn't thought of was targeting March Madness events.
Friday I went to the restaurant Tea Cafe in Norman instead of Moroch. I had planned a promotion day for The Bounty Hunter there. I got there early to put up posters, put together the prize packs and decorate and set up the Enter to Win box. I spent most of the day there, making sure things ran smoothly and taking pictures for the studio report.
Saturday my boyfriend and I donned Bounty Hunter t-shirts and handcuffs (and green) and went to the St. Patrick's Day parade in Oklahoma City. We each had about 300 mini posters to hand out to the parade crowd. We had fun, and it was surprising to see how excited people got about them! We came back with only about 40 each, so we handed out a lot. I took pictures at the parade for the film studio report as well, which turned out to be harder than expected while being handcuffed and holding posters!
Saturday, March 13, 2010
Week 4, a little late
This week I focused on planning The Bounty Hunter day at Tea Cafe and began working on Death at a Funeral.
Tuesday I planned out the details for hosting a movie-themed event at Tea Cafe. I already had the go-ahead from the owners, so I figured out what kind of decorations we would need, how many prize packs we would give away and designed a themed menu. It was titled The Bounty Hunter specials and featured items renamed to fit themes of the movie. After I was done, I sent off the design to the Moroch graphic artist for a final product.
The final product:
I also continued organizing and cleaning the storage room. We get in new shipments of items, posters and office supplies all the time, so it takes a lot of upkeep.
Thursday I gathered all the items I needed for the Tea Cafe event...large posters, mini posters, handcuffs, t-shirts (for giveaways, the owners of Tea Cafe and the employees), an enter-to-win box and screening passes (for giveaways and Tea Cafe). I also researched locations for Death at a Funeral promotions and brainstormed promotion stunts and events for the film. They are trying for a strong college push for the film, so I came up with ideas that could be done on campus or any surrounding shops.
They told me not to come in Friday because it was my birthday! 21, Woo!!
Tuesday I planned out the details for hosting a movie-themed event at Tea Cafe. I already had the go-ahead from the owners, so I figured out what kind of decorations we would need, how many prize packs we would give away and designed a themed menu. It was titled The Bounty Hunter specials and featured items renamed to fit themes of the movie. After I was done, I sent off the design to the Moroch graphic artist for a final product.
The final product:
I also continued organizing and cleaning the storage room. We get in new shipments of items, posters and office supplies all the time, so it takes a lot of upkeep.
Thursday I gathered all the items I needed for the Tea Cafe event...large posters, mini posters, handcuffs, t-shirts (for giveaways, the owners of Tea Cafe and the employees), an enter-to-win box and screening passes (for giveaways and Tea Cafe). I also researched locations for Death at a Funeral promotions and brainstormed promotion stunts and events for the film. They are trying for a strong college push for the film, so I came up with ideas that could be done on campus or any surrounding shops.
They told me not to come in Friday because it was my birthday! 21, Woo!!
Subscribe to:
Posts (Atom)
