Week 14 - LAST week at Moroch!

Tuesday was another day of packaging and mailing. I sent Karate Kid passes and promotional items to the dojo place and the Oklahoma Homefront Association and sent Just Wright promotional items to Louie's On the Lake and McNellie's for the theme night that night. After that I learned how to work the GoFobo ticket scanner for Thursday when I scan tickets at the advance screening of Just Wright. I wrote a blog about the new Joaquin Phoenix documentary and filled out my internship evaluation. Later that evening I went to both McNellie's and Louie's where I set up all the promotional items and took pictures during the events. It was fun, especially at McNellie's because the manager was so nice.

Thursday was my last day at Moroch! It was kind of sad saying goodbye to Katie and leaving the building (Michelle, the other woman working with films at Moroch wasn't there when I left.) I edited and e-mailed Katie the pictures from the Just Wright nights at Louie's and McNellie's. I wrote a blog about Easy A. Movie news was a little slow today, but since the trailers just came out and it's a film Moroch is promoting already it worked out perfectly. Before I left for the day/semester I organized the storage room one more time and got a final count for Karate Kid items, posters and passes. Later that night I went to Harkins Theater in Bricktown with the GoFobo scanner in hand to work the advance screening for Just Wright. It went pretty good, and I got paid for it from GoFobo!

Week 13

Tuesday I worked on finalizing event details for McNellie's and Louie's by contacting the managers about menu details and brainstorming Just Wright theme names for items. I spent the rest of the day compiling a document listing all the schools in all the OKC & Tulsa school districts, along with their last day of school (which was surprisingly very different from school district to district.) Also surprising was the number of school districts and the much larger number of schools in each district, considering Oklahoma supposedly has a smaller population than a lot of states. I spent the rest of the day working on this document.

Thursday I continued finalizing event details for the two restaurants. I had the menus approved by each manager and sent to the Moroch graphic designers. I also contacted a dojo place and the Oklahoma Homefront Association about Karate Kid passes. I wrote a blog about Iron Man 2 and filled out W-9 information for a job I am doing the following week for Moroch & GoFobo (a screening pass company).

Friday I continued working with Louie's and McNellie's and tried to get something going with the Tulsa locations as well. I also compiled some information about Honda dealerships in the area. It was a short day because I had final papers and projects to work on.

Week 12

This week was the week of screening pass stuffing. On Tuesday I stuffed envelopes with Babies screening passes for various baby related stores and organizations, created postage for them with the postage machine and mailed them. On Thursday I stuffed passes in envelopes again, this time for the movie Just Wright screening. We mailed out around 300 passes for that movie...which is a lot of envelopes!

On Tuesday I called around to different bars to lock down more locations for Moroch's Just Wright promotion cocktail nights. For some reason it has been unusually hard finding interested locations for this movie. I left some messages to follow up with on Thursday. Thursday I was able to confirm the McNellie's in Oklahoma City and was talking to Louies about doing something.

I also blogged on Tuesday about Just Wright.

Friday I did research for three summer movies. For Easy A I researched country western events and contact information. I found a lot of things related to the OKC state fairgrounds, concerts and 4-H clubs. For an upcoming movie titled Burlesque starring Cher I looked up Gay Pride Month events. Apparently it is this June, so there was a lot of big events planned. I had a hard time with the last one - back to school events for a still untitled movie starring Gwyneth Paltrow. For OU I found information on Camp Crimson and Howdy Week, for example. I looked at all the schools in the OKC area for similar events and put it in a chart.

Week 11

Tuesday I packaged and mailed Babies passes to the businesses and organizations who responded positively to my e-mail request last week. I then wrote a blog about the film Kick-Ass (which was a pretty awesome movie, by the way). After blogging I settled into the familiar researching routine, this time for the movie Easy A, a movie inspired by The Scarlet Letter starring Emma Stone (and a lot of other recognizable names) about a girl who gets a reputation based on a lie and then uses those lies and others in her high school's "rumor mill" to get ahead. I researched activities during the summer that Moroch could be a part of to promote the movie to a teen or female college student audience. While I was researching, I also compiled Excel spreadsheets for the Karate Kid's OKC and Tulsa markets for after school places and martial arts places contact information.

I used this contact information Thursday to call every place on the list about receiving advance screening passes and promotional items for the Karate Kid. I took notes on their responses for when we look for promotional event hosting partners. Continuing the Karate Kid theme, I blogged about the movie. I then mailed the rest of the Babies passes out to any more responses I received since Tuesday. I also contacted a place called Cosmo's in Tulsa about hosting a cocktail night themed for Just Wright. Instead of driving back to Norman, I drove to Harkin's Theater in Bricktown where I handed out Babies posters and screening passes to movie-goers. My presence coincided with the 2:40 and 5:00 showtimes of the movie Oceans, since both films are expected to have a similar audience. I was there for a little over three hours, but I didn't really mind because it was one of the few paid gigs for my internship!

Friday I continued calling after school and martial arts places. There were about 25-30 places on each list for each OKC and Tulsa, so I had a lot of calls to make (including call-backs from Thursday's messages). I also did research and brainstorming for promotional events for the movie Grown-Ups starring Adam Sandler. This was a little different than my normal research and brainstorming. I wrote the complete report for the movie for Moroch to give to the studio so I had to follow a specific format and really make sure I had some good ideas!

Week 10

I continued contacting businesses about receiving Babies screening passes on Tuesday. I also worked on uploading pictures from past events to the PRO online reporting site for Death at a Funeral. Our comedy night at Othello's didn't work out so I spent a lot of time researching other ideas and seeing what else I could do before the movie came out that Friday. Blogging has become a part of my daily Moroch activities as well. I blogged about movies that originated as books and what to look out for this summer in theaters.

Thursday I entered all the information from the Death at a Funeral media promotions into PRO. I put in entries for TV4OU, The Wire, KALU at Langston and Pioneer Gazette at OCCC. Then I wrote a blog about Death at a Funeral and some of the issues that the movie has raised or brought more attention to. I also mailed the Babies screening passes and posters and mailed Death at a Funeral tissue packs to radio stations. We are working on a new movie called Just Wright, starring Queen Latifah. She plays a physical therapist who lands a job helping a NBA star (also her best friend's boyfriend) and has to figure out what to do when she starts to fall for him. I brainstormed promotional events for the movie and researched locations in Oklahoma City and Tulsa.

My work on Friday all took place at OU, so I didn't need to drive up to the city. I flyered the campus again for Death at a Funeral, because the movie was coming out that day. Later that night I went to the Film Series' movie Invictus, where I handed out promotional items and posters and held drawings for t-shirts. This took the place of the Othello's night for the main promotional event for Death at a Funeral.

Week 9

Blogging was my main task Tuesday. I brainstormed and researched blog topics for Moroch's blog. They write for an audience of film studios and locals interested in film. We do a lot of giveaways promoting films. I wrote a blog about the trend of 3-D movies and one promoting Death at a Funeral with screening pass giveaways. Later that day I also brainstormed promotional events for The Karate Kid. Ideas involved screenings of the original movies, a karate demo and workshop and a sumo wrestling inflatable game. I also gathered items I needed for future Death at a Funeral promotions and organized the storage room...again.

Thursday was a lot of mailing. I located and contacted seven different locations who agreed to receive, display and distribute Death at a Funeral items. I then packaged up and mailed 14 boxes (2 each) of items. I also mailed Runaways items to local and Tulsa radio stations. I left early Thursday to post movie posters for The Runaways and Babies on campus. I focused on Dale Hall and the Film and Video studies building.

Friday mailings continued, but I mainly worked on Babies. We chose winners from the Death at a Funeral blog, so I packaged and mailed their prize T-shirt and screening passes. For Babies, Moroch was in the process of putting together a spreadsheet of OKC organizations. I finished filling out the chart, which took a lot of online research. Then I e-mailed and called the places on the list about receiving advance screening passes.

That night I took a large cardboard cut-out of the Death at a Funeral cast to OU's Meachem Auditorium, along with t-shirts, promotional tissue packs, posters and screening passes. Fridays, Meachem has several showings of a movie that is not yet out on DVD, and a lot of students attend. I set up in the lobby so that I could hand out items to people between screenings and get them to take pictures with the "cast." I got rid of everything I brought!

Week 8 & Easter

When I came into Moroch Tuesday there were boxes of Joan Jett CD's, her biography and memorabilia books. I had already researched locations for The Runaways promotions, so all I had to do was call those places about receiving some of the books and CD's in exchange for displaying and/or distributing movie posters. I got okays from 6 places in Oklahoma City and 4 in Tulsa, which was perfect for the amount of stuff we had. I continued researching locations and organizations for The Karate Kid this week, bringing the number of places in each Oklahoma City and Tulsa up to over 100. I also worked on compiling a 2010 events calendar for Oklahoma City so we don't have to start from scratch researching events for each movie.

I had to learn a computer system for Death at a Funeral promotions. The studio has a portal where all Moroch branches can log on and submit their work, plans and pictures all in one place. I read some instructions e-mails then posted pictures from the poster posting I did last Friday.



Thursday, I packaged up all The Runaways items for the appropriate destinations and mailed them off. My boss, Katie, helped, which was nice since packaging items takes way longer than you think it would. After I was done, I learned how to format a studio report and wrote one for The Runaways. I listed the work we had done for the film so far, who we have contacted, etc., then submitted it!

The office closed early Thursday and was closed Friday because of a company-wide policy for Easter.

Week 7

Tuesday I was able to contact the radio station at Langston University, KALU, about screening pass giveaways for Death at a Funeral. They were excited about using the passes, so next week I will be sending passes to KALU at Langston and The Wire at OU. I also started working on a new film, Babies. It's a documentary of sorts following the early lives of four babies in different areas of the world. The target audience is older, interested in film as an art, and mainly women and/or mothers. I brainstormed promotion ideas and researched locations to mail promotional materials to.

Thursday I researched "Mommy Bloggers" around Oklahoma City to contact in the future about promotions for a new movie, Babies. It turns out it is really hard to find bloggers from around the OKC area. I then had to call movie theaters in Oklahoma City and Tulsa to find out who their general manager was for future screenings. This was also surprisingly hard, as most theater numbers only tell you showtimes and do not let you reach a person, much less upper management. After that I began working on The Runaways, starring Kristen Stewart and Dakota Fanning, researching locations for poster placements and giveaway hosting. I looked up record stores, vintage stores and some locally owned boutiques in Oklahoma Ciy and Tulsa. I also put together eulogies for various entertainment journalists from a promotional site for Death at a Funeral.

Make a Eulogy

Friday I put up posters and postcards around the OU campus and in area establishments like Starbucks, Tea Cafe, the OU visitor's desk for Death at a Funeral.

Week 6 aka Spring Break

This past week was pretty slow.

Since it was spring break and a lot of my work is with colleges, I couldn't get much work done on the Death at a Funeral promotions. All of my contacts were gone for the week.

I spent most of my time at Moroch on Tuesday and Thursday doing more location research for the remake of The Karate Kid. The movie comes out in June, but we are doing six or seven advance screenings in both Oklahoma City and Tulsa so there are a lot of seats to fill!

Wednesday I attended the advance screening for The Bounty Hunter in Bricktown. I was surprised how full the theater was. Apparently people had been lined up since 5 p.m. for the 7:30 p.m. screening! I got to bypass the lines by saying I was with Moroch. The movie was pretty entertaining.

I was supposed to go to Skky Bar and take pictures of The Bounty Hunter After-Screening Party, which is why I was in Oklahoma City. When I got there, however, none of the promo items we had sent them were displayed. I found the night manager who told me they had already done the promo night over the weekend...So no pictures.

Since it was so slow last week they told me not to come in Friday. So I got a little bit of a spring break, too!

Week 5

Tuesday I did a lot of packaging and mailing. I sent Barbie's to radio stations (For a new Barbie DVD movie promotion), postaged a stack of letters and screening passes, and packaged Bounty Hunter promotional items for Skky Bar. The items were for an after-screening party the following Wednesday.

I also did research on Langston University and other Oklahoma City area colleges to start planning Death at a Funeral promotions at.

I continued my research for Death at a Funeral promotions Thursday. I outlined a plan for the film's promotional events and began contacting people, venues and media about the plans.

I also sat in on my first official conference call for Death at a Funeral! Moroch agencies from all over the country were on the same call. They mostly just talked about the basics about what they wanted to do and the publics they wanted to reach. One thing they said that I hadn't thought of was targeting March Madness events.

Friday I went to the restaurant Tea Cafe in Norman instead of Moroch. I had planned a promotion day for The Bounty Hunter there. I got there early to put up posters, put together the prize packs and decorate and set up the Enter to Win box. I spent most of the day there, making sure things ran smoothly and taking pictures for the studio report.





Saturday my boyfriend and I donned Bounty Hunter t-shirts and handcuffs (and green) and went to the St. Patrick's Day parade in Oklahoma City. We each had about 300 mini posters to hand out to the parade crowd. We had fun, and it was surprising to see how excited people got about them! We came back with only about 40 each, so we handed out a lot. I took pictures at the parade for the film studio report as well, which turned out to be harder than expected while being handcuffed and holding posters!

Week 4, a little late

This week I focused on planning The Bounty Hunter day at Tea Cafe and began working on Death at a Funeral.

Tuesday I planned out the details for hosting a movie-themed event at Tea Cafe. I already had the go-ahead from the owners, so I figured out what kind of decorations we would need, how many prize packs we would give away and designed a themed menu. It was titled The Bounty Hunter specials and featured items renamed to fit themes of the movie. After I was done, I sent off the design to the Moroch graphic artist for a final product.

The final product:


I also continued organizing and cleaning the storage room. We get in new shipments of items, posters and office supplies all the time, so it takes a lot of upkeep.

Thursday I gathered all the items I needed for the Tea Cafe event...large posters, mini posters, handcuffs, t-shirts (for giveaways, the owners of Tea Cafe and the employees), an enter-to-win box and screening passes (for giveaways and Tea Cafe). I also researched locations for Death at a Funeral promotions and brainstormed promotion stunts and events for the film. They are trying for a strong college push for the film, so I came up with ideas that could be done on campus or any surrounding shops.

They told me not to come in Friday because it was my birthday! 21, Woo!!

Week 3

Tuesday I researched and brainstormed event ideas for Our Family Wedding and The Bounty Hunter for college students. I thought of locations we could do something at and thought of possible activities. Some ideas were to have a Jennifer Anniston movie marathon or Friends marathon at the Union with giveaways and posters out for The Bounty Hunter or to have a theme menu at a restaurant on Campus Corner.

Thursday I worked more on Our Family Wedding. I called bridal stores, florists, bakeries and an upcoming bridal show about sending promo items like posters, compact mirrors, advance screening passes and enter to win box with prize packs. I got success with 7 places including the bridal show. I also started contacting Louie's and O'Connell's about planning bar nights to promote The Bounty Hunter and got the okay to plan a promotional day at Tea Cafe for The Bounty Hunter. Katie said I could take charge of The Bounty Hunter promotions and make them my own, which is pretty cool. I also packaged and mailed some items (bags and comic books) to radio stations and comic book stores for The Crazies.

Friday I followed up on the phone calls I made the day before and got together, packaged and mailed all the Our Family Wedding items. I also gathered all the contact information from the people who attended The Crazies advance screening at Harkins Theater Bricktown. I put it all into a document so we can email and mail them something later.

Week 2

Tuesday morning I walked in to tons of empty envelopes, Brooklyn's Finest screening passes and address labels. The plan was to send the places I had looked up last week passes to see Brooklyn's Finest to promote the movie. I re-learned how to work the printer/scanner to print off letters from Moroch explaining what we were mailing and began stuffing envelopes. My fingers were pretty roughed up from all the folding, so I was pretty surprised to learn there were only 80 envelopes...and horrified to learn that sometimes there are hundreds! After lunch I researched locations to promote the movie Our Family Wedding, a movie starring America Ferrera about a biracial couple and their families combining. I looked up places like florists, bridal shops, etc.



Thursday I researched events that Moroch could promote The Bounty Hunter and Brooklyn's Finest at or join with for a screening. I also brainstormed promotional event ideas for the movies. It was a slow day, so that was all they had for me to do that day.

Friday when I came in Katie just said, "I'm sorry," and looked towards the storage room. The room has tons of posters from old and current films along with random promotional items and toys left over from past films. I spent all day moving boxes of stuff, labeling, and organizing in alphabetical order the old stuff. The new stuff went on its own shelf to be easily accessible.

That's what I did all week! A little more physically demanding than I expected, but I feel like I accomplished a lot!

First Week at Moroch!

I intern at Moroch on Tuesday, Thursday and Friday every week.

When I walked in Tuesday my first task was to fill out paperwork for the company. One of my supervisors, Katie McClelland, helped me set up my office cubicle, figure out the computers, the printer/scanner...the basics.

I spent the rest of the day working on an upcoming film, Brooklyn's Finest. The film stars some big names: Richard Gere, Don Cheadle, Ethan Hawke and Wesley Snipes. It centers around three cops' lives and how they all dramatically, and apparently pretty violently according to reviews, collide over drugs and police corruption.

I watched trailers, read movie reviews and researched target audiences to figure out how and where to promote the film locally. I did a lot of critical thinking about who would see the movie, what age they would be, where they would go to eat, hang out, etc. One part I really like about public relations is the psychology involved in targeting publics so it was a fitting first task.

Thursday I set up a twitter account to get connected to Moroch's employees and clients. I spent awhile figuring everything out and finding people. After that I got to dig around a room where all the promotional items and posters are kept. Boxes piled high, posters stacked everywhere, a few boxes of t-shirts and random magnifying glasses and themed memo boards fill the room. I got to pick posters to decorate my cubicle and then organized boxes of old promotional items and art supplies.

Near the end of the day I got to take the company credit card to Target and look for some Valentine's Day t-shirts for a promotional stunt on Friday. The plan was to have me and a guy (I got to pick my boyfriend for the spot!) be handcuffed together and deliver promotional items in gift bags to local radio stations. The stunt was for the movie The Bounty Hunter starring Gerard Butler and Jennifer Anniston.



I was surprised to learn that several radio stations work out of the same office area. It's like working with your competition, which I thought was interesting. We brought in the gift bags for each station. The gift bags I delivered today (Friday) included chocolate handcuffs and a "Guide to Hooking Up With Your Ex" themed off the movie.

So far I'm loving it!