Week 3

Tuesday I researched and brainstormed event ideas for Our Family Wedding and The Bounty Hunter for college students. I thought of locations we could do something at and thought of possible activities. Some ideas were to have a Jennifer Anniston movie marathon or Friends marathon at the Union with giveaways and posters out for The Bounty Hunter or to have a theme menu at a restaurant on Campus Corner.

Thursday I worked more on Our Family Wedding. I called bridal stores, florists, bakeries and an upcoming bridal show about sending promo items like posters, compact mirrors, advance screening passes and enter to win box with prize packs. I got success with 7 places including the bridal show. I also started contacting Louie's and O'Connell's about planning bar nights to promote The Bounty Hunter and got the okay to plan a promotional day at Tea Cafe for The Bounty Hunter. Katie said I could take charge of The Bounty Hunter promotions and make them my own, which is pretty cool. I also packaged and mailed some items (bags and comic books) to radio stations and comic book stores for The Crazies.

Friday I followed up on the phone calls I made the day before and got together, packaged and mailed all the Our Family Wedding items. I also gathered all the contact information from the people who attended The Crazies advance screening at Harkins Theater Bricktown. I put it all into a document so we can email and mail them something later.

Week 2

Tuesday morning I walked in to tons of empty envelopes, Brooklyn's Finest screening passes and address labels. The plan was to send the places I had looked up last week passes to see Brooklyn's Finest to promote the movie. I re-learned how to work the printer/scanner to print off letters from Moroch explaining what we were mailing and began stuffing envelopes. My fingers were pretty roughed up from all the folding, so I was pretty surprised to learn there were only 80 envelopes...and horrified to learn that sometimes there are hundreds! After lunch I researched locations to promote the movie Our Family Wedding, a movie starring America Ferrera about a biracial couple and their families combining. I looked up places like florists, bridal shops, etc.



Thursday I researched events that Moroch could promote The Bounty Hunter and Brooklyn's Finest at or join with for a screening. I also brainstormed promotional event ideas for the movies. It was a slow day, so that was all they had for me to do that day.

Friday when I came in Katie just said, "I'm sorry," and looked towards the storage room. The room has tons of posters from old and current films along with random promotional items and toys left over from past films. I spent all day moving boxes of stuff, labeling, and organizing in alphabetical order the old stuff. The new stuff went on its own shelf to be easily accessible.

That's what I did all week! A little more physically demanding than I expected, but I feel like I accomplished a lot!

First Week at Moroch!

I intern at Moroch on Tuesday, Thursday and Friday every week.

When I walked in Tuesday my first task was to fill out paperwork for the company. One of my supervisors, Katie McClelland, helped me set up my office cubicle, figure out the computers, the printer/scanner...the basics.

I spent the rest of the day working on an upcoming film, Brooklyn's Finest. The film stars some big names: Richard Gere, Don Cheadle, Ethan Hawke and Wesley Snipes. It centers around three cops' lives and how they all dramatically, and apparently pretty violently according to reviews, collide over drugs and police corruption.

I watched trailers, read movie reviews and researched target audiences to figure out how and where to promote the film locally. I did a lot of critical thinking about who would see the movie, what age they would be, where they would go to eat, hang out, etc. One part I really like about public relations is the psychology involved in targeting publics so it was a fitting first task.

Thursday I set up a twitter account to get connected to Moroch's employees and clients. I spent awhile figuring everything out and finding people. After that I got to dig around a room where all the promotional items and posters are kept. Boxes piled high, posters stacked everywhere, a few boxes of t-shirts and random magnifying glasses and themed memo boards fill the room. I got to pick posters to decorate my cubicle and then organized boxes of old promotional items and art supplies.

Near the end of the day I got to take the company credit card to Target and look for some Valentine's Day t-shirts for a promotional stunt on Friday. The plan was to have me and a guy (I got to pick my boyfriend for the spot!) be handcuffed together and deliver promotional items in gift bags to local radio stations. The stunt was for the movie The Bounty Hunter starring Gerard Butler and Jennifer Anniston.



I was surprised to learn that several radio stations work out of the same office area. It's like working with your competition, which I thought was interesting. We brought in the gift bags for each station. The gift bags I delivered today (Friday) included chocolate handcuffs and a "Guide to Hooking Up With Your Ex" themed off the movie.

So far I'm loving it!